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Founded in 2004 by Dana Corfield, Love Shack Limited has been successfully developing as a business since their launch at Erotica 2005 at London's Olympia exhibition venue. Since 2005 the business has grown and developed, with Erotica continuing to be an annual pilgrimage. With the launch of their new generation website in March 2008, they have considerably expanded the range of the products that they offer, and have incorporated exciting new ranges of beautiful quality products. For example they now have a range of Fuller Figured Lingerie within their fuller figured range, which will be expanded in the near future.